This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year). Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry. After the explosive success of Snapchat, competitor social networks scrambled to launch Stories features of their own. Instagram’s copycat proved so popular that Instagram Stories usage surpassed Snapchat activity in April 2017. With an amazingly high match rate, a unique take on the romance scene and a website that frequently offers promotions – e Harmony has proved very popular for singletons looking for love. Their highest success relates to those aged between 25 and 40, and they provide great discounts for users without success after a few months. The stigma that was once attached to online dating has well and truly disappeared – in fact, you’re more likely to raise eyebrows if you’re single and not on any dating apps. Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day. For some people, swiping through fellow singles and potential romantic partners is merely a bit of fun and a way to entertain themselves during TV ad breaks.
|